Apple’s iPad had a share of almost 32 percent in the global tablet market in the third quarter of 2024. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei and Amazon getting their shares of the pie.
Tablet
A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with more than one hundred million of tablets selling worldwide each year and a revenue of almost 54 billion U.S. dollars expected for 2024. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Apple iPadOS is the most popular tablet operating system as of the third quarter of 2024, followed by Android and the Windows system.
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IDC. (November 1, 2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024." Chart. November 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. (2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's Ipad Market Share of Global Tablet Shipments from 1st Quarter 2012 to 3rd Quarter 2024." Statista, Statista Inc., 1 Nov 2024, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC, Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/ (last visited December 22, 2024)
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2024 [Graph], IDC, November 1, 2024. [Online]. Available: https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
