Apple’s iPad had a share of 32 percent in the global tablet market in the first quarter of 2024. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei and Amazon getting their shares of the pie.
Tablet
A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with more than one hundred million of tablets selling worldwide each year and a revenue of almost 54 billion U.S. dollars expected for 2024. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Apple iPadOS is the most popular tablet operating system as of the first quarter of 2024, followed by Android and the Windows system.
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024
Characteristic
Share of tablet shipments
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IDC. (May 3, 2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024." Chart. May 3, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. (2024). Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's Ipad Market Share of Global Tablet Shipments from 1st Quarter 2012 to 1st Quarter 2024." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC, Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024 Statista, https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/ (last visited July 22, 2024)
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2024 [Graph], IDC, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/268711/global-market-share-of-the-apple-ipad-since-2010/